A motivation letter is a one-page document that articulates a description of you, present and past experiences relevant to the opportunity you are seeking, how and why you are the most qualified candidate, what you are capable of contributing and how the opportunity will improve you. A motivation letter is also referred to as a personal statement.
As a business owner, you are most familiar with describing your business and core operations to potential investors and customers. However, a motivation letter is about you; it is you pitching you to potential investors who are looking to invest in your future.
Writing a motivation letter is more creative writing than business writing. It involves personal storytelling in a way that is professional, structured, captivating, authentic and relating to the investor’s interests.
Parts of a Motivation Letter
Title: Motivation Letter
Address: Dear Sir or Madam
Opening: The opening part of a motivation letter should include a simple introduction of yourself and the purpose of the letter. This part should immediately be followed by a summary of what makes you qualified for the opportunity such as your education, present and past experience or passion. The opening part should provide a preview into the rest of the letter.
Main Body (Paragraph 2): This paragraph should show your qualifications and experiences. Begin by stating your most relevant qualification such as a previous degree or position held and describe how experiences from this make you a good fit for the opportunity. Use practical examples, state traceable achievements and also subtly showcase your intangible skills such as time management or fast learning abilities.
Main Body (Paragraph 3): Restate your area of interest and show how this opportunity will impact you and your community. Show that you have researched this opportunity, school or investor by stating things you find interesting about them and how you will fit into their program.
Main Body (Paragraph 4): Clearly state your goals, ambitions and future plans on successful completion of the program and tie this to the mission of the organization.
Closing (Paragraph 5): Restate your interest, mention again why you are the best candidate for the program and show gratitude for the chance to prove yourself. It is important to state that you look forward to a personal interview or the next stage.
Tips to Improve your Writing
1) Create an outline
2) Research about the opportunity and the organization behind it
3) Don’t forget to keep it professional while intriguing the reader with your personal story
4) Be concise and consistent
5) Use writing tools such as Grammarly to edit your writing
6) Avoid clichés and generic statements like “I am a fast learner”, instead, use practical statements such as “In the past one year, I have completed three diploma courses in digital marketing and content creation”.
7) Get a peer or an expert to review before submitting
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